Many businesses limit innovative activities to particular individuals or particular departments in the organization. However, this approach may miss many valuable innovations that could strengthen the business.
A better approach is to involve people throughout the organization and start building a culture of innovation. Think of your business as an “innovation team”. People from different parts of the company and with different job functions can work together as a team for purposes of generating innovations. Everyone has creative ideas, so everyone should be involved in the process of generating innovations. By involving people in different parts of the company, you benefit from the different perspectives and experiences each individual brings to the creative process. Read the rest of this entry »