An innovation strategy for your business should support your business objectives – including both short-term and long-term goals. Does your Innovation Strategy have a long-term outlook to identify and develop a steady flow of creative ideas?
Unfortunately, many companies actively identify and develop innovations for a limited period of time. The flow of creative ideas is often strong when a company is getting started and looking to establish itself with a unique product or service. However, once that first innovation is identified and developed, too many companies stop the innovation process that created the business success in the first place. Read the rest of this entry »